Baidu launches blockchain-based stock photo platform

Baidu, China’s internet search giant, has launched a blockchain-based stock photo service in a bid to protect image intellectual property in China, as part of its wider push for blockchain technology adoption.

The service, called Totem which went online Wednesday, uses blockchain to timestamp the submission of each original photograph from a user with a real-name identity and store data associated with the images in a distributed network.

With Baidu’s existing capacity in internet data scraping and artificial intelligence, the platform says by comparing images that are circulated over the internet with data stored in a traceable blockchain, it would be able to substantiate allegations of intellectual property infringement.


Write: Sara Bauer


 

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