Mark Zuckerberg led Facebook to a capitalization of $ 538 billion through a centralized management system. The social platform with closed source code for a decade and a half used news feeds of users for maximum advertising profit, channeling profits to Zuckerberg and shareholders.
It is known that Facebook uses its proprietary, the main instrument of centralized power, to supply the target audience to advertisers. Also, an ideal system for advertising is a system of likes and cheeks, which operates autonomously.
In an address dated January 4, dedicated to the annual “personal Challenges”, Zuckerberg called “centralization and decentralization” “one of the most interesting technological issues”. According to him, “many came to the technosphere because they believed in the power of decentralization, which will transfer power to the people.”
However, later, as Zuckerberg observes, many have lost this faith by observing how several large technological corporations, together with the government, centralize power and use technologies for control. In this connection, “the important countertrend” the billionaire considers encryption and crypto-currencies, while noting the associated risk – loss of control. Facebook CEO completed the post by promising to “go deep into the study of the positive and negative aspects of technology and understand how to better use them” in the services of the platform.
In another post, Zuckerberg writes that Facebook has always put “friends and family”, “personal relationships” in the forefront, but “according to recent feedback from the community, public content – posts about business, brands and media – crowd out personal moments.” According to Zuckerberg, the balance has shifted over the past few years due to “the popularity of video and other public content.” The CEO of Facebook said that from now on the focus of the development teams will shift from the relevant content to social interaction, and in the news line you will see “more information from your friends, family and groups” and “less public content.”
After this announcement, the company’s shares fell 4.13%: the more Facebook is decentralized, the less the revenue will be for shareholders. On the other hand, the outflow of users due to discontent with the current policy will lead to the same.
So, in mid-December, the claim to the policy of Facebook was made by American Karin Vainio, saying that the tape hide news about her friend’s illness, allegedly because he was not too active on the network. As a result, the girl learned about his death in just a few days.
Zuckerberg is also concerned about the growing discontent of users, and the cybersecurity expert Bruce Schneier once said: “Make no mistake thinking that you are Facebook users – you are a product.”
Michael Casey, senior adviser on block study in MIT, believes that the decision may live in the cryptocurrency. He suggests that Facebook can collect a large pool of tokens during the pre-mine, distribute a significant part among the shareholders, and keep the remaining tokens in reserve, creating with their help a system of user remuneration for popular content. Advertisement on the platform will also be tokenized. Thus, both shareholders and users will benefit.